April 14, 2014


Welcome to the official store for London based publishing brand, BLAGβ„’

Β 

It's all about the logo T

Today, the FT reported "After years in the fashion wilderness, the look-at-me logo is back," and people are mixing bold statement logos with understated separates according to Net-a-Porter.

The classic BLAG t-shirt has been worn by bands including Public Enemy, Ash and Whale while performing on stage around the world. Style icon, Jefferson Hack wore his on the cover of The Big Issue back in our fanzine days and Elastica notoriously strutted around backstage at a Festival in Scotland in theirs too. Noomi Rapace has been known to represent too.

The new classic is worn by Tom Hardy on the cover of our very own 21st Birthday Edition. The bold 21 t-shirt is available too and worn by Helen McCrory, Rizzle Kicks and Travis Fimmel. This too is one of Tom's favourites.

You can also go double whammy on the new Team BLAG t-shirts and hoodies. BLAG on the front, 21 on the back.

Choose your favourite from the images below:

Β Β Β Β